Ambassadors
Marius TENET
Hi, I’m Marius. I’m 20 years old, I live in Nice, and enduro mountain biking is much more than a sport to me — it’s what has shaped who I am.
It all started when I was 12, on a bike, almost by chance. Very quickly, that feeling of freedom, adrenaline and pushing my limits completely drew me in. I never stopped.
The road ahead wasn’t always straightforward, though. In 2023, during my first real season of serious training, I fractured my collarbone in the very first stage of my first French Cup race. Surgery, several weeks away from the bike… and a lesson I’ve never forgotten. It was during those forced weeks off that I truly understood just how much riding meant to me. I promised myself I would come back stronger, and that’s exactly what I did.
In 2025, the story took an unexpected turn: the federation removed the U21 category from the Enduro World Cup, and I found myself thrown into the elite field much earlier than expected. Straight into the deep end, with a huge level gap — but above all, an opportunity I wasn’t going to let pass me by. I finished that first elite season 16th overall: a result that, looking back, laid the foundations for everything that followed.
This year, everything accelerated. I finished 4th overall in the Elite Enduro World Cup, with a World Cup podium, a French Cup victory and a podium at the French Championships. None of these results would have been possible without everything that came before them: the crashes, the doubts, the hours of training, and the determination to never give up.
Along the way, I haven’t been alone. C-LAB supports me and outfits me for every race: a young and ambitious brand, driven by highly customizable gear and apparel designed to be versatile — able to keep up with every discipline I practice. More than an equipment partner, it’s an adventure that’s growing alongside me.
At the same time, I completed my third year of a STAPS degree, specializing in sports training. It was a goal I was determined to achieve before giving it my all — because from now on, it’s official: I’m dedicating myself 100% to mountain biking.
What drives me isn’t just performance. It’s that rare balance between effort, nature, adrenaline and the moments shared with the people who accompany me on this journey. And today, I feel ready to push even further.
Jean-Michel BAYLE
Jean-Michel Bayle is one of the most iconic figures in French and international motorcycle racing.
A two-time Motocross World Champion, he went on to make history by taking on a challenge that was unprecedented for a European rider at the time: establishing himself in the United States. There, he won the major Motocross and American Supercross titles, becoming a benchmark on both sides of the Atlantic.
After motocross, Jean-Michel continued his pursuit of performance in motorcycle road racing, competing at the highest level in the 250cc and 500cc Grand Prix classes, and later in Endurance racing, notably at the 24 Hours of Le Mans.
His career also extended into his work with manufacturers and brands, notably as Honda HRC Sport Manager and ambassador, always guided by the same philosophy: not simply to represent a product, but to live it, test it and tell a genuine story around it.
Today, at 57, JMB remains deeply committed to sport and adventure. Road cycling, mountain biking, gravel, ultra-distance and bikepacking have become an important part of his life, with several endurance events and long-distance adventures under his belt.
Through his social media and projects, he shares a vision built around the values that have defined his entire career: performance, freedom, authenticity, pushing beyond one’s limits, adventure and passion.
• 1988 — 125cc Motocross World Champion, Honda
• 1989 — 250cc Motocross World Champion, Honda
• 1990 — AMA 250 Supercross Runner-up
• 1991 — AMA 250 Supercross Champion
• 1991 — AMA 250 Motocross Champion
• 1991 — AMA 500 Motocross Champion
→ A historic triple crown in the United States in the same season.
• 16 AMA Supercross victories, 9 AMA Motocross victories and 15 Grand Prix victories in the Motocross World Championship.
• Winner of the 1990 and 1991 Paris-Bercy Supercross.
• Subsequently moved into 250cc and 500cc Grand Prix road racing, with 3 Grand Prix pole positions.
• 2000 — Winner of the Estoril 8 Hours
• 2002 — Winner of the 24 Hours of Le Mans Motorcycle
• 2002 — Winner of the Bol d’Or
• 2003 — Winner of the Bol d’Or